In early 2022, I was brought in to help visualize a new B2C venture. They were gearing up to do an extensive amount of market research, led by a team of expert consultants.
Typically, the market research is done with limited ad hoc visuals - stock photos, etc. For this project, the research consultant wanted to bring in custom illustrations to get a head start on marketing and branding, while also making the concepts being tested clear to the research groups.
